How to price fine art photography

One of many questions I get most frequently is, how do I worth my artwork images. On this article, I will share some suggestions and recommendation on issues you need to remember when deciding what to cost for wonderful artwork images prints.

price depend

First, there aren’t any laborious and quick guidelines on the subject of pricing your corporation. Besides, hold one – it’s good to cowl your prices. It sounds easy however there aren’t simply the prices of paper, ink, mats, framing, chemistry (ie in the event you’re a darkish room particular person) and photograph paper. If this enterprise is for you and never only a interest, there are a number of different prices you need to contemplate.

Even in the event you do not lease studio area, you may nonetheless be capable of incur the month-to-month prices of operating from your house or condominium. It’s a must to journey to areas to arrange your corporation, choose up provides, and produce your corporation to the courier or put up workplace for transport, so these bills like gasoline, repairs, and oil modifications are there. I am positive you will have insurance coverage in your units in addition to your house and automobile and you may must cowl that. Remember all these software program upgrades so you may hold doing what you are doing. These are just some of the prices it’s good to take into consideration.

There are extra prices to creating your artwork than simply the bodily stuff that goes into making that print. Probably the most vital prices that many artists neglect is their prices time. How lengthy did it take you to drive to get that nice shot of the nightfall sky after which simply sit there till the sunshine was good? How a lot time did you spend within the darkroom to get the print proper? How lengthy did it take to chop the rug and body the image? How a lot time did you spend on the pc adjusting the photograph to make it look good?

After you learn that you simply may be considering that you’ll have to put in an hourly price on your time. I am not a fan of dividing our time into hours and placing a worth on it as a result of relying on what market you are in, it’s possible you’ll not be capable of management that pay. Nevertheless it’s an excellent place to begin.

One of the simplest ways is to interrupt down all of those bills into prices per unit. You need to know the way a lot it prices to provide every print, framed, or unframed. How a lot to encode that printout is the following step. If you happen to’re simply getting began and haven’t got a historical past of constant gross sales, how a lot you may safe can be very completely different than for a photographer who has a bunch of collectors ordering their work and promoting steadily. So on the subject of pricing the bodily print itself (not interlaced or framed), I took a lesson from illustrators to find out the place to begin for pricing. $1 per sq. inch. So, the 11 x 14 will retail for $154. A 24″ x 30″ print will promote for $720 and so forth. Subsequent, you must add the value of the mat and the framing of the print. That is the straightforward half.

One other good place to begin for that is doubling the price of the body. Hypothetically, if the body and mat price $150 (not the precise worth) and also you double that worth; You then add it to the print worth. Utilizing my estimated numbers, an 11″ x 14″ darkish and framed 16″ x 20″ photograph can be priced at $670.

Now that I do know the price per unit, I might like to make use of the next technique to assist with pricing. Since I do know what all my prices are, I do know each month what my gross sales numbers must be to make the month-to-month “nut” as I’ve heard him confer with. It’s worthwhile to be practical with your self to find out in the event you can promote sufficient artwork to cowl these bills. If you happen to determine you may’t promote that many, you will have to extend your costs a bit.

I do know many photographers and artists who do many of the promoting at artwork galleries and gala’s. To assist cowl their bills for these occasions, they may have art work at completely different worth factors making one thing for anybody. Think about having greeting playing cards, postcards, and 5x7s framed or interlocked.

Construct your title and images

The following factor that may decide how a lot you may promote is how lengthy you’ve got been producing and promoting. An individual with a strong historical past of promoting and whose work the artwork collectors need, will simply get the next worth as a result of their work is so fascinating. A photographer with gallery illustration may even safe the next worth. A part of the gallery’s promoting worth improve is that their fee could be as excessive as fifty % or extra, so the artist ought to take that under consideration when pricing their artwork.

Earlier than you even take into consideration pricing, take a better have a look at your photographs. As images is now democratized with limitations to entry eliminated, anybody should purchase a digital camera and begin taking photos. Ask your self a number of questions when taking a look at your work. Have you ever seen this image earlier than? What makes it distinctive from any of the opposite photographs on the market? Why may your collector purchase your work over one other photographer? Have you ever developed a method solely of your personal? The fashion and look of a picture that makes it stand out from some other picture supplies perceived worth and makes it extra fascinating.

Photos are all over the place. We’re flooded with pictures every day which makes them appear in style. It’s a must to have a photograph that nobody can get wherever else, that they can not take themselves, and that may make them need that photograph.

Intention to create distinctive pictures.

Gives restricted version editions

To make your photographs extra distinctive, you may supply restricted copies of photograph prints. The following query is what number of to place within the version. There are two units of faculties of thought on what number of publications you need to make out there. I’ve seen examples the place it was solely 5 prints and others the place it was ten or extra. When you think about problem pricing, you may improve the quantity in a print run and cost rather less for the very brief time period. It has now made it extra inexpensive to a wider viewers and can promote extra.

Additionally, it’s good to take into consideration the scale of the prints you can be offering. Do not supply too many sizes. I feel three is essentially the most you need to ask. If you happen to’re simply beginning out promoting prints, check out photographers who do related work to yours and on the same degree. Attend exhibition exhibits and auctions to see how they worth their work.

Do not fall into the lure of huge editions. Not like different artists, I do not suggest variations of 100 or extra, particularly in the event you’re doing darkish prints. In that case, it’s possible you’ll need to hold your variations of 5 or ten. With digital prints, you may need to current it on the best high quality paper doable and have it printed in a facility that makes a speciality of version printing. They need to have the ability that can assist you determine what paper you need to print your photograph on, be capable of scan from a unfavorable or print and work from a digital file and their job must be archiving.

There are some photographers who don’t edit their work. These are referred to as open variations. The customer doesn’t know what number of pictures there are, whether or not they’re all the identical high quality, what number of completely different sizes can be found. Having an open version can severely decrease the value of your prints and most galleries will want a restricted print version in the event that they plan to promote your work. Subsequently, in the event you plan to promote at a good, you need to severely contemplate a restricted version print.

Embody artist proofs

In addition to the variety of prints within the version, you could additionally embody not less than one or two proofs of artists. An artist’s information is a duplicate that an artist makes use of to examine the standard and coloration of a print. They’re printed the identical method, on the identical paper and high quality as different prints.

Photographers usually embody one or two within the print version. They’re numbered this manner, 1/2 AP if there are two artist proofs. If there is just one it is going to be marked AP. Artist proof is usually thought-about extra priceless as a result of there are a number of of them, so that they usually fetch the next worth.

Doing market analysis

Earlier than you begin providing your photographs as restricted version prints, I counsel you do intensive analysis on what the artwork world presently pays for images. Additionally search for the kind of images that’s being bought in right now’s artwork market. I had a have a look at the well-known New York gallery coping with prints within the rockstar and film star genres, and the variations they supplied have been, at most, three dimension, 11×14 prints that began at $600 unframed.

These have been from among the biggest photographers within the discipline however nonetheless include plenty of data that can be helpful to you. See wonderful print for photograph itemizing. They usually include a treasure trove of data like if it is a restricted version print, if it is a print from the unique unfavorable, if it is signed, and if it has a Certificates of Authenticity. Discover as many galleries displaying their artist’s work on the market as doable on their web site and you may study loads by studying the main points on every photograph.

The place to signal your prints

One other query that always arises when speaking about print editions is the place the photographer ought to signal the print. There are a number of colleges of thought on the topic, however the one I observe by no means indicators on to the wonderful print. It’s completely different for painters as a result of they usually fall into the identical paint with which they have been painted. Signing with a daily pen or marker will finally change coloration over time, ruining your print.

Most of my photographs are printed in full body, so after I print, I’ll heart them on the paper leaving a white border across the photograph. Generally I put the picture slightly increased on the paper leaving a bigger backside border. I signal within the backside proper nook on the border with a comfortable pencil. If it is a photograph with out borders, I signal the again and backside proper nook with my title, the date the photograph was taken, and the title together with the model quantity with my comfortable pencil.

Embody a Certificates of Authenticity

The opposite factor I see that many photographers supply with the sale of their prints is the Certificates of Authenticity. Generally the gallery will present them or create one along side the photographer.

There are many templates on-line which you can work with and create one that matches your wants. It should bear the title of the work, yr, print dimension, sort of paper, sort of ink (or it may be a silver gelatin print), and the signature of the artist. It’ll additionally include the contact data for the photographer throughout the highest. Many may even inform that the print was made to the best high quality requirements, and is archival, together with a copyright discover and presumably some tips like that the picture shouldn’t be seen in direct daylight and excessive humidity.

in abstract

Simply to summarize among the belongings you want to remember when pricing your wonderful artwork images.

  • When pricing, contemplate all of your prices; Not simply the price of creating the print and framing. Not solely do it’s good to be sure to generate profits promoting prints however it’s good to promote sufficient to cowl the bills of operating your corporation.
  • Be sure you have an uncommon image. It must be one thing that makes folks cease and look in the event that they see it.
  • Resolve what number of prints you should have within the version and what restricted sizes you’ll show. Take into account that most galleries can have a really restricted quantity and can solely show two or three sizes.
  • Discover a printer that makes a speciality of particular version printing. See who their clients are and the providers they may present that can assist you obtain your purpose.
  • Remember to incorporate one or two proofs within the launch.
  • Search, search, search! Try what different photographers are promoting of your caliber, subject material, and the way a lot they’re promoting. Verify to see what number of sizes and what number of prints can be found.
  • Remember to signal your print and your Certificates of Authenticity.

I hope you discovered this handy. I do know that in my time in images I realized essentially the most after I made errors. I’ve tried to share a few of what I realized after these errors. Good luck in your endeavors and hold capturing!


Picture credit: photos of 123RF